The It Gets Better project was started after a string of suicides by gay teenagers and young adults whom were bullied because of their sexuality. Using YouTube, people ranging from celebrities to government officials as well as members of the public posted clips of their stories and how they overcame the bullying and teasing and discrimination.
As Dan Savage says:
“Why are we waiting for permission to talk to these kids? We have the ability to talk directly to them right now. We don’t have to wait for permission to let them know that it gets better. We can reach these kids.”